SERVICE LINE 08 — FIG_108
Comms & disinformation response
In a contested event the first false account of what happened is usually published before your first true one. Speed comes from having written it already, and from a verification chain that lets you say something accurate within the hour.
DURATION5–8 WEEKS
FIRST STATEMENTTARGET ≤ 60 MIN
VERIFICATIONTWO-SOURCE CHAIN
CHANNELSSTAFF / PRESS / REGULATOR / MARKET
REHEARSALLIVE, HOSTILE
CLASSIFICATIONCOMMERCIAL IN CONFIDENCE
01THE FIRST TWENTY-FOUR HOURSFIG_G / 24H
02METHOD4 STAGES
01Holding statement libraryPre-written and pre-cleared for each scenario class, so the first hour is spent confirming facts rather than drafting.
02Verification chainWho confirms an operational fact before it is said publicly, and how that is recorded.
03Hostile narrative playbooksThe three stories an adversary would tell about you, and the evidence that answers each.
04Internal firstStaff hear it from you before they hear it from a feed. Everything else follows from that.
03WHAT YOU LEAVE WITH
01Cleared holding statement library by scenario
02Verification chain with named confirmers
03Hostile narrative playbooks with evidence packs
04Channel matrix and sequencing rules
04THE QUESTION WE OPEN WITH
ANSWER IT OUT LOUDA false account of an incident at your site is trending. What can you say, accurately, in the next forty minutes?CLIENT ANSWER — REDACTED
The plan iswritten beforeit is needed
Initial briefings are held under NDA, at your site or ours. Two hours. No deck.